It's easy to get so caught-up in the day-to-day
obligations of your business that you find yourself trapped in the
present, regretting the past, and with no time to worry about the
future. It's easy… and it's deadly.
Give yourself a "time out." Pull back from where
you are so that you can get a better perspective and see where you're
headed. And while you're waiting for your own new ideas to hatch, let
me share nine of the sharpest and smartest strategies I know for moving
up the success ladder:
Strategy #1 - The Buddy System
Find a strategic business partner who shares your
objectives…but not your business niche. You can trade leads, share
marketing info, sell package deals, etc.
Strategy #2 - Brand "You"
Brand your name and business. Create a niche
that's uniquely yours.You can easily do this by writing articles and
submitting them to e-zines or web sites for republishing.
Strategy #3 - Going…Going…Gone!
I don't have to tell you what a giant eBay has
become. You don't have to become an "auction house," but you can start
an auction on your web site. The type of auction could be related to
the theme of your site. You'll draw traffic from auctioneers and
bidders… and they have LOTS of friends!
Strategy #4 -The Sincerest Form of Flattery
There are dozens, probably hundreds, of
"self-help" books out there with titles like "The Thinking Patterns of
Successful People" and "How Seven People Each Lost 100 Pounds." They're
popular because the best way to succeed is to model yourself on other
successful business or people. Learn how your "heroes" got where they
are and follow in their footsteps.
Strategy #5 - Be A Risk Taker, But A Smart Risk
Taker
Taking a risk may be scary, but without risk…
business life offers very few rewards. Sometimes you have to risk money
to get results. Just remember to look before you leap… and make sure
you know where you're going to land. If you're going to pay a P.R. firm
to do your marketing, for example, do a thorough "background check" and
make sure you're getting the best for your money.
Strategy #6 - Winning Hearts and Minds
Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy, satisfaction,
fun, etc.
Strategy #7 - That's Two Thumbs…Way Up
Ask people online to review your web site.
Positive comments or negative, they're all good! Someone who gives
positive feedback is now a likely customer. Negative comments aren't
published, of course, but they can be used as springboards to improve
your web site.
Strategy #8 - Do What You're Good At
Too many professionals get overloaded doing things
that don't make money and don't further business. Instead of trying to
be a one-man-band, outsource part of your workload: secretarial work,
accounting, marketing, etc. In addition to giving yourself more time to
do what you're good at, outsourcing relieves you of tax reporting,
health benefits, etc.
Strategy #9 - One From Column A, Two From Column B
Combine a product and service together in a
package deal. If you're selling a book, offer an hour of consulting
with it. If you install roofing, offer a combination package with rain
gutters. To make the deal irresistible, the combination price must be
significantly lower than "if purchased individually."
New ideas are usually the difference between
success and failure. Remember to take a little time out of to
brainstorm. It's time well-spent!
Copyright 2004 Quick Turn Marketing International,
Ltd.
If you've been dreaming of earning mountains of
money and selling more of your product or service than ever before,
then you must grab Dan's free mini-couse: http://www.dansrant.com