Auto Dealers are finding selling their vehicles
online hit or miss at best. Auto Trader and Ebay along with Smart
Auction from General Motors are offering some of the best options to an
Auto Dealer. Why is it that less than 10% of the vehicles listed online
are actually selling? There are plenty of companies offering solutions
but none seem to be working on a consistent basis. What about the
dealer with an internet department? Is he any more successful?
Internet selling has gotten to be big business for
the local Auto Dealer. Large or small dealers have different needs but
the same outcome. Selling successfully online is a necessary addition
to their bottom line and overall sales numbers. Each and every dealer,
no matter the size, needs to be able to sell effectively online.
The time and money that selling online costs the
Auto Dealer can be a lot less than classic print, radio and television
advertising. So why has the local dealer stayed away from selling
online? Most are intimidated by a market that is selling less than 10%
of the vehicles that are listed in a medium they do not understand.
Selling online needs an expertise that most
dealers lack. Some dealers lack the size to handle supporting an
internet department. There are companies out there that are offering a
total solution to online sales. These companies can handle an
effective, profitable internet department for each and every dealer, no
matter the size.
A comprehensive internet strategy is needed to
sell effectively online. A good consulting firm that brings expertise
in auto sales, internet sales and technical computer skills. All of
these skills are needed by the dealership to handle selling online
effectively. When a dealer sells online effectively, profits and sales
soar.
Accomplishing a comprehensive plan to sell online
is being offered by very few companies in today’s market. What a dealer
needs to look for is a consulting firm that is grounded in all three
areas of online sales. Consulting firms that have Auto dealer
experience, online sales experience and technical experience with
building the software to accomplish an ease to selling online are
necessary to meet the goal for the average dealer. These areas all need
to be addressed to make a dealer self sufficient in online sales.
Dealers have found that keeping inventory fresh
and up to date on their websites can be time consuming and not a
profitable endeavor. Profitability in today’s market is essential to a
dealer whether small or large. Online solutions are costly and hard to
come by, but essential to a dealership.
Is there a solution? Hiring a company with auto
experience, internet experience and technical experience is what the
smart dealers are doing. Sell through ratios of these companies need to
be checked and a company chosen that will effectively sell vehicles
time and time again. There is a secret to selling online that major
dealers and small dealers alike have found. To sell effectively online
you need the right consulting firm to handle the details, leaving
dealership personnel free to handle the sales. Sales are a given when
the right online sales consulting firm is left to handle the management
of online sales strategies. Hiring the right consulting firm for your
online sales is essential to successfully selling online. These
companies can accomplish positive online sales results more cost
effectively than the local Auto Dealer.
Cherie Szilvagyi
www.automobileclearinghouse.com
Cherie Szilvagyi
17 years Auto Dealer experience, 3 years effective online sales
experience, software programmer and CEO of www.AutomobileClearingHouse.com.
cherie@automobileclearinghouse.com
