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The Top
Ten Tips for Auction Success!
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by:
Joe Clare
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If
you were to look through eBay, or any other online auction site for
that matter,you would find that many people make some very basic
mistakes. And, they repeat these mistakes over and over again. As
indicated in my book "eBay Marketing Wholesale SourcePak" with a little
common sense these mistakes are completely preventable. So to prevent
you from making these very same mistakes I have put together the Top
Ten Tips For Auction Success.
10. Shipping
Always state what your shipping price will be. And, Do Not try to rip
off your buyers by inflating the shipping price to increase your
profit. Believe it or not, people do have a fair idea of what shipping
costs should be. If they feel you are inflating your shipping price
they will not bid on your item and may not look at any of your other
auctions either from fear of being ripped off.
9. Customer Support
You must respond to all emails regarding your auctions. Yes, responding
to emails is time consuming. But, if you don't, that potential bidder
will look elsewhere for the product and you will have lost yourself a
customer.
8. Reserve Price
Do your research on the price for your item. If you must use a reserve
price keep it real. If you over price your item you will not get as
many bids. And, while all good marketers know there is a time and place
for the Reserve Auction, you may actually get more bids using no
reserve pricing at all. Do your research to help you make this decision.
7. Item Condition
You must let bidders know what condition your item is in. Is it new and
in it's packaging, or used but like new condition. Does it have any
imperfections they should be made aware of. A potential bidders will
want to know what condition your item is in before making any bids.
6. Terms
This could come under the heading Customer Service. If you have terms
on your auction page that read something like this "Not Responsible For
Item Once Shipped" or "Item Sold As Is" you will get less bidders for
that auction. Be a responsible eBayer, have insurance on the item that
your buyer can purchase. And be sure to have some sort of guarantee on
your products.
5. Feedback
One of the most important parts of your eBay Business. Feedback is a
method eBay uses to allow buyers and sellers to record their
experiences with each other. Then, others can check out the feedback of
any eBayer they wish to deal with, to see if there has been any
negative comments left. Therefore, it is extremely important to keep
your feedback rating positive.
4. Auction Start/Close Time
You must plan your auction start/close time around the bidders you wish
to attract to your auction. If the product you are selling appeals to
the working woman, the best time to start/end your auction would be in
the evening or on the weekend. Always create a profile on your product
and what group of the population you are selling to.
3. Item Description
Not enough information or too much rambling of information will
discourage people from bidding. So too will to many typos. Your item
description must be clean and concise. Succinctly provide all the
information required to describe the item sufficiently and create buyer
interest.
2. Image
You need to use an image on your auction page. Remember a picture is
worth a 1000 words! Potential bidders will want to see what the item
looks like before they make a bid. With digital cameras, being so
affordable these days adding an image to your auction page is easier
then ever. But, make sure the image is clear and well lit to show it's
detail or any imperfections it may have. Also, keep the image at a
reasonable pixel size so your auction page doesn't take to long to load.
1. Headlines
This is the most important issue for getting more bidders to your
auction page. You must include words that people will search on eBay.
And, you must make your headline enticing, so potential bidders will
click it. If you are selling an antique make-up table a headline saying
old vanity table would not pull in a lot of bidders. But, if you said
something like "Vintage Vanity Table - Mint Condition - Collectors
Item" not only would you get more potential bidders to view your
auction, you would also be using words people would search eBay for.
Your auction title would appear in searches for Vintage, Vanity Tables,
Collectors Items. Therefore, allowing even more potential bidders to
see your headline.
Happy Selling!
Joe Clare
About the Author: Joe Clare
is an active Netpreneur and eBayer! He is the author of numerous
articles on how to make money online and be successful on eBay! Check
out his latest Best Selling eBook "eBay Marketing Wholesale SourcePak"
Your Passport to Success! at http://www.ebooksnsoftware.com
Source: www.isnare.com |
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